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Amazon Prime Day 2024 is here, and if you love beauty products, you’re in for a treat! This is the perfect time to pamper yourself with amazing skincare, makeup, body care, and hair products that rarely go on sale.

Whether you’re a fan of luxurious brands like Tatcha and Laneige or cult favorites like Olaplex and Moroccanoil, today’s deals offer incredible savings that you won't want to miss.

With so many options out there, it can be tough to know where to start. That’s why I put together a list of the top E! Shopping Editor-approved finds to help you navigate the best of the best.  

Sell-Out Risk: COSRX Snail Mucin 96% Power Repairing Essence, $9.58 (originally $25)

The Best Amazon Prime Day Skincare Deals

Experience the power of ancient Irish Moor Mud to deeply cleanse and hydrate your skin, drawing out impurities for a radiant complexion. This luxurious mask minimizes the appearance of pores and fine lines and infuses your skin with vital nutrients for a revitalized look.

"The hype is real and I cosign on it. I will go to the desert where it's so dry, and I'll put that snail mucin on and mix it with whatever moisturizer I'm using. And I kid you not, I wake up and my skin is like butter," Vanderpump Rules star Lala Kent told E!.

Revitalize your lips overnight with this deeply nourishing treatment that leaves them soft and hydrated by morning.

This cult favorite product has 31,000+ 5-star Amazon reviews, and lots of celebrity fans including Sydney Sweeney, Porsha Williams, Alix Earle, Justine Skye, Paige DeSorbo, Hannah Brown, Kenzie Ziegler, Dr. Nicole Martin, Alexia Nepola, Drew Sidora, Delilah Belle Hamlin, Serayah, and Ashley Haas. 

I love the Laneige Lip Sleeping Mask, but I prefer the Laneige Lip Glowy Balm when I'm on the go because it's a much cleaner application. I always have this in my bag.

Shoppers Agree: My lip balm has 10,700+ 5-star Amazon reviews and there are several scents to choose from.

This is a celeb pick, which has also been has also been shared by Kyle Richards, Madison LeCroy, Paige DeSorbo, Rachel Recchia, and Harry Jowsey.

Kathy Hilton used this spray-on moisturizer during a July 2021 RHOBH episode, telling her sister Kyle Richards she keeps it in her bag because her skin gets dry. I've been using it ever since.

This is an innovative, spray-on moisturizer that you need to achieve dewy skin. In addition to delivering a fast-absorbing hydration boost, it creates that look of glowing skin in an instant.

You can use it under makeup, over makeup, or even on your bare skin to get your glow on. It's also a great makeup refresher/setting spray, especially if you want to prevent that cakey look. 

Whether it's eczema, rosacea, acne, or even a pesky allergic reaction, this balm works wonders overnight, transforming my irritated, angry skin into the calm, clear canvas I'm used to waking up to.

These hydrocolloid acne patches are true miracle workers. Just put on one of these stickers before you go to bed and you'll wake up to improved skin

They're a celebrity favorite for sure. Vanessa Hudgens recommended these to E! shoppers. Alix Earle included these in her list of Prime Day deals.

Vanderpump Rules star Lala Kent, The Bachelorette star Charity Lawson, Bling Empire's Kelly Mi Li, and Olivia Liang have recommended the Mighty Patch.

Achieve a radiant, sun-kissed glow while nourishing your skin with this luxurious self-tanning lotion that delivers a gradual, streak-free tan. It also helps reduce the appearance of cellulite for smoother, firmer skin.

I buy this mask set twice a year because it has a $167 value with all my skincare essentials. This 69% is too good to miss.

Here's what you get:

• Water Drench Hyaluronic Cloud Mask Hydrating Gel nourishes dry and dehydrated skin.
• 24K Gold Mask Pure Luxury Lift & Firm lifts and firms the skin and gives an opulent glow.
• Pumpkin Enzyme Mask Enzymatic Dermal Resurfacer exfoliates, peels and polishes skin.
• Therapeutic Sulfur Mask Acne Treatment Mask dries, clears up and helps prevent acne.

Experience a youthful, lifted look with this innovative eye treatment that instantly tightens and smooths the delicate skin around your eyes. Formulated to reduce the appearance of fine lines and puffiness, it’s your go-to solution for a refreshed, vibrant appearance in minutes.

These luxurious gel eye masks are infused with powerhouse ingredients like collagen and hyaluronic acid to rejuvenate and hydrate the delicate skin around the eyes. 

Revitalize your skin with this gentle purifying cleanser that effortlessly removes impurities while maintaining your natural moisture balance. 

Achieve stunning results effortlessly with this user-friendly facial toning device that delivers professional-level lifting and tightening from the comfort of home. Its effective technology ensures you see noticeable improvements in your skin’s appearance with just minutes of use each day.

Transform your eye area with this refreshing balm that hydrates and cools while instantly brightening your complexion. Packed with hyaluronic acid, it helps reduce the appearance of fine lines, leaving you looking energized and glowing throughout the day.

This powerful duo is designed to tackle deep wrinkles, dark circles, and puffiness for a revitalized appearance. Clinically proven to deliver noticeable results, this anti-aging regimen leaves your skin smoother, hydrated, and visibly younger in just weeks, per the brand.

Achieve clearer skin with this powerful acne treatment that penetrates deep into pores to eliminate breakouts and prevent future ones. Formulated with gentle yet effective ingredients, it normalizes skin cell turnover for a smoother texture and healthier complexion, making it perfect for sensitive skin.

Experience deep hydration with this intensive facial cream designed to restore your skin's moisture barrier and keep dryness at bay. Infused with nourishing ingredients, it leaves your complexion soft, smooth, and visibly healthier for a radiant glow

Kyle Richards explained, "Everybody I know uses this and loves this. You can put your makeup on top of it. This is the best product."

Shoppers Agree: My go-to sunscreen has 16,900+ 5-star Amazon reviews.

This is a celeb-loved pick, which has been recommended by Kyle Richards, Lisa Rinna, Kate Upton, Hailey Bieber, Madison LeCroy, Delilah Belle Hamlin, Kandi Burruss, Lala Kent, Witney Carson, Rachel Recchia, Madison LeCroy, Julianne Hough, Rachael Kirkconnell, Caelynn Miller-Keyes, and Raegan Revord.

Paige DeSorbo said, "Alix Earle loves these under-eye patches. So does everybody else in America. If you have not been using the Peter Thomas Roth under-eye patches, what are you doing? I keep them in my refrigerator because they're just way better cold."

The Best Amazon Prime Day Lash Deals

Achieve remarkable lash growth with this powerful serum designed to enhance your natural lashes with continued use.

This lash serum is a celebrity favorite, which has been recommended by Lala Kent, Luann de Lesseps, Paige DeSorbo, Lindsay Arnold, and Heather Rae El Moussa.

Shoppers gave this product 34,900+ 5-star Amazon reviews.

The Best Amazon Prime Day Makeup Deals

"It's really sheer and it just gives a really really nice subtle glow," Olivia Culpo said.

More From Olivia: "This is a really great price point. It comes in a bunch of great colors. This color is 905, the medium glow, but you really can use any color."

"I'm obviously obsessed with my Bio-Oil Products and I use that on my bump. I use that on my face, neck and chest," Lala Kent said. 

More From Lala: "Every time I say the word ‘oil' in skincare people want to run and hide because they think that means clogged pores, but I use Bio-Oil for so much."

Shoppers Agree: Lala's skincare must-have has 49,300+ 5-star Amazon reviews.

Real Housewives of Atlanta stars Porsha Williams and Kenya Moore have recommended Bio-Oil too.

Eyeshadow can be messy and time-consuming to apply (and clean up). Make your life a little bit easier with a mess-free eyeshadow stick you can use on the go. 

These are top-sellers and they always go viral with 30,800+ 5-star Amazon reviews.

Before you shell out the cash on lash extensions, try out a reliable mascara to get an elongated look. The results may surprise you. The Maybelline New York Sky High Mascara has a washable formula that doesn't flake or smudge. 

This mascara has 74,600+ 5-star Amazon reviews.

This miraculous product combines the look of a lip gloss and the staying power of a matte lipstick, which makes my dreams come true.

My go-to lip product has 32,800+ 5-star Amazon reviews.

The Best Amazon Prime Day Dental Deals

These advanced teeth whitening strips effectively remove years of tough stains, revealing a whiter, brighter smile in just days. 

These top-selling teeth whitening strips have 66,400+ 5-star Amazon reviews. They have been recommended by Selling Sunset star Chrishell Stause, Summer House's Paige DeSorbo, and The Bachelor alum Catherine Giudici Lowe among many others.

Achieve superior dental care with this advanced handheld flosser, designed for effortless use and quiet operation, perfect for on-the-go lifestyles. Recommended by dental professionals, its rechargeable and portable features ensure you can maintain a sparkling smile anywhere you travel.

This product has been recommended by the one and only Kyle Richards.

It has 5-star Amazon reviews.

The Best Amazon Prime Day Hair Deals

Transform your hair with this revolutionary treatment that fights frizz and delivers a sleek, glossy finish— even during the most humid days.

My pick was also recommended by The Bachelorette alum Tayshia Adams, Summer House star Paige DeSorbo, Tinx, and Vanderpump Rules star Lala Kent.

Shoppers Agree: This top-selling hair product has 54,800+ 5-star Amazon reviews.

I have always loved Hot Tools curling irons and I need this one with an extended barrel since I have super long hair. It comes in multiple sizes.

Dancing With the Stars pro Daniella Karagach recommended this in Light Tones. As a Brunette, I got the Dark Tones dry shampoo and I can confirm it's fantastic.

"Dry shampoo is definitely a game changer. My holy grail is the Moroccan Oil Light Tones. That is the only dry shampoo that actually works on my hair. It smells good and it matches my hair tone perfectly. It never looks I have it in my hair," Daniella told E! News.

Revive and strengthen your hair with this innovative treatment designed to restore its natural vitality and shine. Experience salon-quality results at home, leaving your locks healthier, softer, and more manageable than ever.

It has also been recommended by Kyle Richards, Paige DeSorbo, Ally Brooke, Delilah Hamlin, Margaret Josephs, Kathryn Hahn, Brynn Whitfield, and Olivia Holt.

Transform your hair in just one minute with this nourishing cream that instantly smooths and tames frizz for a polished finish. Infused with avocado oil and Omega 3s, it hydrates and repairs, leaving your locks silky and effortlessly manageable.

Transform your hair with this nourishing leave-in treatment that delivers intense hydration and smoothness. Infused with coconut and shea, it detangles and revitalizes for soft, manageable locks.

This top-selling hair product has 8,100+ 5-star Amazon reviews.

This innovative styling tool combines the power of a hair dryer and a volumizing brush in one, making it easier than ever to achieve salon-worthy volume and shine at home. 

This heated styling brush has 380,800+ 5-star Amazon reviews from Amazon shoppers. 

This flexible hold spray is my go-to for keeping my curls bouncy and beautifully styled. It offers long-lasting control without stiffness, ensuring my waves look effortless and fresh all day.

My hairspray has 6,700+ 5-star Amazon reviews.

Achieve beautiful, bouncy curls overnight without any heat damage using this innovative curling set. Simply wrap your hair, secure it, and wake up to stunning curls that enhance your natural beauty effortlessly.

Achieve salon-quality results at home with this fast-acting spray that dramatically reduces drying time for a sleek, smooth finish and effortless styling.

Revitalize your scalp with this invigorating scrub that gently exfoliates while cleansing and nourishing your hair. Infused with Himalayan salt, it helps remove buildup and promotes a healthy, refreshed scalp for luscious, vibrant locks.

Revive your hair with this powerful hydrating mask that deeply nourishes and revitalizes for a silky-smooth texture. 

The Best Amazon Prime Day Body Care Deals

Sweat happens, unfortunately. If you want 72-hour odor control, use this under your arms, chest, and any other body part where you may need it. Amazon has this in eight scents.

With a luxurious shower gel, nourishing body emulsion, and a long-lasting fragrance, this trio ensures a beautifully refreshing experience that delights the senses all day long.

What is Prime Day? 

Prime Day is an exclusive event with Amazon deals for Prime members. In recent years, it has been extended from a one-day sale to a two-day sale, highlighting deals across all categories including fashion, beauty, tech, and home products.

When is Prime Day?

Amazon's Prime Day 2024 runs from July 16- July 17, 2024. This 48-hour sale begins at midnight PT on July 16 and ends at 11:59 PM PT on July 17. This year shoppers will be able to find extensive discounts on products ranging from summer fashion and premium beauty to the newest electronics and home essentials. There are early deals leading up to the sale, so it's wise to check for pre-Prime Day offers as well.

What is on sale for Prime Day 2024?

Amazon customers can shop deals on seasonal items including summer fashion, travel, viral beauty products, outdoor furniture, back-to-school essentials, cleaning and organization products, and Amazon devices. 

Where can I find the best Prime Day deals?

You can find curated deals from E! Insider Shop throughout the sale and at our Amazon Storefront.. Our dedicated team of shopping experts will help you save time and money, organizing the must-have deals in one convenient place for easy shopping. New deals will drop throughout the sale. You can also shop Amazon's Prime Day deals here.  

What is Amazon Prime?

Amazon Prime is a subscription service that provides a variety of benefits to its subscribers. Shoppers get free and fast shipping with options for two-day, one-day, and same-day shipping speeds on eligible items shipped by Amazon. Additionally, there are exclusive lightning deals and additional discounts on select items. Members gain access to Prime Video, Amazon's streaming service. Subscribers can stream ad-free songs through Amazon Music. Prime members can get grocery deliveries from Amazon Fresh and Whole Foods Market, depending on the location.

Do you need to be an Amazon Prime member to shop the Prime Day 2024 sale?

Yes, you have to be a Prime member to get Amazon discounts on Prime Day. Amazon Prime Day is an event that is exclusive for Prime members, with discounts tailored specifically for them. You can start a free 30-day trial to take advantage of Prime Day 2024 discounts.

How much is a Prime membership?

An Amazon Prime membership costs $14.99 per month or you can pay $139 per year. Join now for a 30-day free trial to experience the membership's extensive benefits for yourself, which include free shipping, fast shipping, and access to grocery delivery, ad-free music, and streaming services. 

How much is Amazon shipping?

Amazon shipping costs depend on the items ordered and shipping location. Thankfully, shipping on your order is free (and fast) if you sign up for a Prime membership. Prime members get two-day, one-day, and same-day shipping options. Amazon also offers expedited shipping options on select purchases, which provide faster delivery times  at an additional cost. Join now for a 30-day free trial.