It’s no secret the NFL is the most popular sports league in the United States, and it’s reflected in ticket prices to games. It will typically cost more than $100 to see one of the league’s 32 teams play.
Last season, the new 17-game schedule allowed some teams to have nine home games for the first time, another opportunity for fans to see their favorite teams. But even with an extra home game, demand to be in the stands has resulted in prices continuing to jump compared to last season. The average cost of an NFL ticket for 2023 is more than $100 higher than the average cost in 2022.
“The demand has never been higher,” TicketSmarter CEO Jeff Goodman told USA TODAY Sports. “It's crazy.”
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The average price of a 2023 NFL ticket is $377, according to TicketSmarter data. It’s a major jump from last season, when the average price was $235.
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“As the prices climb from the primary market, as well, [on] the secondary market, attendance is still outstanding,” Goodman said. “Going in person, there's just something about it.”
Leading the NFL in ticket costs is the Las Vegas Raiders, which has an average cost of $582 per ticket. Behind the Raiders are the Super Bowl 57 contestants: the Kansas City Chiefs at $578 and Philadelphia Eagles at $559. Here are the five highest ticket averages:
On the opposite end of the spectrum, the Atlanta Falcons have the cheapest average price at $225. They are followed by the Houston Texans ($236) and Arizona Cardinals ($250). Here are the lowest five ticket averages:
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If the average price of a ticket seems too expensive, fans can go after the cheapest options at each stadium. While less expensive than average prices, it can still cost hundreds of dollars for the cheapest seats.
The average price for the cheapest tickets during the 2023 season is $112, according to TicketSmarter. The least expensive tickets for teams nearly mirror the average prices, with the Texans at the lowest and Raiders at the highest. Here is the average price for the cheapest ticket for each NFL team:
Several factors go into how much an NFL ticket costs, Goodman says, but the main component is the matchup. Price points consider the performance of the two teams from the previous season during the early weeks and the current standings for games later in the season.
Sometimes though, teams don’t have to be good. Historic franchises like the Steelers or Packers, with nationwide fanbases, will drive up prices, regardless of record.
“Teams that have historically been a strong brand in the NFL tend to drive prices,” Goodman said.
The teams the Raiders play at home are a big reason why they have the most expensive tickets in the league. With the Steelers, Packers, Jets and Chiefs visiting, demand is high in Las Vegas. It being a popular tourist destination certainly helps raise prices, too.
It depends on the buyer as to when someone should buy tickets, according to Goodman.
If a person wants to buy tickets for a specific section, seat or view of the field, he advises buying the moment tickets become available because they may be scooped up quickly.
For someone that is flexible with buying options and just wants to be at the game, Goodman suggests monitoring prices up until gameday. If prices seem to be jumping up as the days go by, it’s best to secure them before they go higher. Things like injuries, poor record or weather forecast will sometimes lead to prices going down.
“You can play a waiting game and see what happens,” Goodman said.
But the NFL is full of surprises. There will be several teams that do not meet or exceed expectations, so the ticket marketplace could look vastly different for each team by the end of September.
Gannett has a partnership with TicketSmarter that provides readers with access to tickets through Gannett's websites, including USA TODAY.com.
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