Adidas won't challenge Black Lives Matter over three-stripes trademark

2024-12-23 23:05:06 source: category:My

Adidas is withdrawing its request that the U.S. Trademark Office reject an application by Black Lives Matter to trademark a design featuring three parallel stripes. 

The request, filed Monday, claimed that the three-stripe design the Black Lives Matter Global Network Foundation intended to use could lead people to confuse it with Adidas' signature logo. The sportswear giant has used the parallel stripe logo for more than 70 years, the company noted in the filing. Just 48-hours later, however, Adidas said it had reversed course. 

"Adidas will withdraw its opposition to the Black Lives Matter Global Network Foundation's trademark application as soon as possible," the German athletic gear company said in a statement, without offering further details on its change of heart. 

  • Adidas and Beyoncé to end clothing line deal, reports say

Adidas has strongly protected its triple-stripe trademark over the years, although not always successfully. In January, for example, a federal court in New York City ruled that the striped designs used by fashion designer Thom Browne didn't violate Adidas' trademark.

In 2014, the company had unsuccessfully applied for a European Union trademark for its logo, which the EU's Intellectual Property Office ruled was "devoid of any distinctive character."

The Black Lives Matter Global Network, is the flagship organization of the Black Lives Matter movement, which rose to prominence in 2020 after the murder of George Floyd.

In 2020, Adidas joined other companies in expressing support for Black Lives Matter, pledging to donate $20 million to Black communities, invest in Black students' college education and hire more Black employees across its North American workforce. 

The Associated Press contributed reporting. 

    In:
  • Adidas
  • Black Lives Matter
  • Kanye West

More:My

Recommend

Forget the bathroom. When renovating a home, a good roof is a no-brainer, experts say.

(Updates to correct typo)Looking to do some home renovations? Lead with the roof, experts say.A roof

Tennis star Caroline Garcia another example of athletes being endangered by gamblers

Editor's note: The following column contains graphic threats of violence.Athletes, in increasing num

Nikki Garcia's Rep Speaks Out After Husband Artem Chigvintsev's Domestic Violence Arrest

Nikki Garcia is breaking her silence. Following Artem Chigvintsev's arrest on a domestic violence ch