Adidas finally has a plan for its stockpile of Yeezy shoes

2024-12-25 01:32:25 source: category:My

Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.

The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.

During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.

One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.

"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.

Gulden added that the company is still working on the details of how and when the selloff will take place.

It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.

The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.

Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.

In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.

More:My

Recommend

GreenBox Systems will spend $144 million to build an automated warehouse in Georgia

JACKSON, Ga. (AP) — An automated warehouse company announced Wednesday that it will invest $144 mill

Trump's trial in New York AG's $250M lawsuit expected to take almost 3 months

The trial in the New York attorney general's $250 million lawsuit against former President Donald Tr

'The Changeling' review: Apple TV+ fantasy mines parental anxiety in standout horror fable

Moms and dads need fairy tales, too – even dark ones. And in that, vein the Apple TV+ series “The Ch