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The Ulta 21 Days of Beauty sale is in full swing, and today's flash sale is turning up the heat with a lineup of irresistible deals. If you’ve been eyeing some top-notch beauty essentials, now’s your chance to snag them at 50% off.

From the hydrating Coola Setting Spray to the stunning Stila Eyeshadow and the replenishing Osea Night Cream, there’s something for every beauty lover. And with prices starting as low as $11.50, you can treat yourself to even more must-haves without breaking the bank.

But that’s not all—today’s sale also features discounts on Alterna Caviar hair products and Keranique hair growth systems. Score savings on beloved brands like Belif, Indie Lee, and Jane Iredale, and stock up on your favorite products while the deals last.

Whether you’re replenishing your skincare stash or discovering new beauty gems, these flash sale offers are too good to miss.

Today's Ulta 21 Days of Beauty Deals

Add a touch of sparkle to your eyes with a liquid shadow that delivers a dazzling, long-lasting shine.

Customer Ratings: 1,400+ 5-star Ulta reviews

Shoppers Say: "Worth every penny. This glides on perfectly. You can layer it for subtle or Va Va Voom sparkle. Its gorgeous. It doesn't even feel like you're wearing makeup once it dries. No glitter transfer to all over your face. I love it."

"I 100% recommend this product! So pigmented and a little goes a long way! Im always asked what I'm wearing when I use this."

Lock in your makeup while protecting your skin with a setting spray that combines SPF 30 with a refreshing finish.

Shoppers Say: "Sunscreens tend to get in my eyes and burn, this doesn't do that. it also keeps makeup in place all day long. It doesn't burn when applying. I've repurchased this product several times."

Transform your hair routine with a system designed to boost volume and support regrowth for a fuller, healthier look.

Shoppers Say: "Great product. I have been using it for 2 years and I'm happy with it.. my hair is getting better and thicker."

Brighten up those under-eyes with a creamy formula that tackles dark circles and leaves you looking refreshed.

Customer Ratings: 1,000+ 5-star Ulta reviews

Shoppers Say: "This eye perfector reduced my eye circles by a lot! I see a big difference & so do all my friends & family. I get tons of compliments. I would definitely recommend!"

Wake up to plump, hydrated skin with a rich night cream that works its magic while you sleep.

Shoppers Say: "Amazingly light and silky cream that absorbs beautifully. It's not heavy or greasy, but smooth like silk. My skin feels healthy and nourished after using this product. It is the best facial lotion that I have ever used."

Give your under-eyes a burst of hydration with a creamy formula that keeps you looking fresh and awake all day long.

Shoppers Say: "As someone who battles dark circles and puffiness daily, finding an eye cream that delivers results has been a game-changer for me. This eye bomb has a gel-cream formula that feels incredibly lightweight and refreshing on the skin. It absorbs quickly without any greasiness or heaviness, which is a huge plus for me, especially when applying my makeup."

Refresh and balance your skin with a lightweight toner that leaves you feeling hydrated and revitalized in just a few spritzes.

Shoppers Say: "Been using this for 6 years! Far and away my favorite, must-have skin care product of all time! Smells beautiful, feels luxurious and refreshing, weightless, clean… I could go on and on. I mostly use as a toner after morning and evening cleanse, but I also bring it with me to the gym or out hiking to wip off sweat and refresh before moving on with my day."

Treat your hair to a leave-in cream that boosts moisture, smooths frizz, and adds shine for a flawless, all-in-one finish.

Shoppers Say: "Amazing. I am absolutely hooked!! Makes my dry hair appear so soft and healthy looking. Will be purchasing more."

Enjoy a seamless, natural finish with a foundation that feels light but delivers serious coverage.

Shades: 26

Customer Ratings: 2,200+ 5-star Ulta reviews

Shoppers Say: "The reason I LOVE this foundations are 1) long lasting wear 2) doesn't look cakey at all 3) but still has great coverage without looking heavy 4) color matches my skin tone very well. I have tried from cheap to high end ones and I say this is one of the best."

Give your scalp the TLC it deserves with a lightweight serum that supports stronger, healthier-looking hair from the root.

Shoppers Say: "Super hair growth. My hair was thinning badly with going through menopause and thyroid, after trying your product I noticed growth after 2 weeks. I love the product my hair has gotten thicker and it's growing!!"

Get ready for a lip color that feels as smooth as a hydrating balm while delivering the perfect pop of glossy, buildable color.

Shoppers Say: "Incredible formula. I hardly write reviews, but this was worth my time and energy to spread the word. If you want a really soft, natural 'no-makeup makeup' type of lippie, try this. It makes the lips look and feel so hydrated, and the color can be built up."

What's on sale for Ulta 21 Days of Beauty?

Here’s a sneak peek at the best beauty steals coming up, so you can plan your shopping spree and score some major savings!

Ulta 21 Days of Beauty Products Week 1: August 30 to September 5

August 30

IGK Antisocial Overnight Bond Building Dry Hair Mask (originally $36, now $18)

Peach & Lily Matcha Pudding Antioxidant Cream (originally $43, now 21.50)

MAC Cosmetics M.A.C.ximal Silky Matte Lipstick (originally $25, now 12.50)

L'ange Le Duo 360 Airflow Styler (originally $89, now $44.50)

Kitsch Satin Pillowcase (originally $19-26, now $8-$13)

August 31

Clinique Almost Lipstick in Black Honey (originally $25, now $12.50)

Clarins Total Eye Lift Firming & Smoothing Eye Cream (originally $92, now $46)

Lancôme Teint Idole Ultra Wear 24H Full Coverage Foundation (originally $57, now $28.50)

Philosophy Amazing Grace Eau de Toilette (originally $64, now $32)

Shiseido Benefiance Wrinkle Smoothing Day Cream SPF 23 (originally $72, now $36)

Lancôme La Base Pro Oil-Free Longwear Makeup Primer (originally $45, now $22.50)

BaBylissPRO Nano Titanium Digital Straightening Iron (originally $99.99, now $50)

Madison Reed Radiant Hair Color Kit (originally $30, now $15)

Kenra Professional Platinum Dry Texture Spray 6 (originally $25, now $12.50)

StriVectin Super-C Night Vitamin C Cream (originally $69, now $34.50)

September 3

Kiehl’s Since 1851 Creamy Eye Treatment with Avocado (originally $60, now $30)

St. Tropez Self Tan Purity Bronzing Water Face Mist (originally $33, now $16.50)

Bed Head Hair Wax Stick For Strong Hold (originally $27, now $13.50)

LORAC PRO Contour Palette with Contour Brush (originally $45, now $22.50)

Chi 44 Iron Guard Thermal Protection Spray (originally $18.50, now $9.25)

September 4

Murad Rapid Dark Spot Correcting Serum (originally $83, now $41.50)

Moon The Teeth Whitening Device - At Home Whitening Kit with LED Light (originally $89.99, now $45)

Clinique All About Eyes Eye Cream with Vitamin C (originally $42, now $21)

September 5

Benefit Cosmetics Fan Fest Fanning & Volumizing Mascara (originally $29, now $14.50)

Polite Society Polite Pout Glossy Lip Balm (originally $21, now $10.50)

Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation (originally $39, now $19.50)

ICONIC LONDON Radiance Booster Dewy Tinted Moisturizer (originally $39, now $19.50)

ICONIC LONDON Underglow Blurring Subtle Glow Primer (originally $30, now $15)

Ulta 21 Days of Beauty Products Week 2: September 6 to September 12

September 6

Peter Thomas Roth FIRMx Exfoliating Peeling Gel (originally $49, now $24.50)

IT Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm (originally $47, now $23.50)

bareMinerals BAREPRO 16-HR Skin-Perfecting Powder Foundation (originally $42, now $21)

COSRX The 6 Peptide Skin Booster Serum (originally $25, now $12.50)

Tarte Shape Tape Stay Spray Setting Spray (originally $32, now $16)

IT Cosmetics Bye Bye Under Eye Bags Daytime Treatment (originally $42, now $21)

IT Cosmetics Bye Bye Dark Spots Niacinamide Serum (originally $36, now $18)

September 7

Estée Lauder Double Wear Stay-in-Place Foundation (originally $52, now $26)

OLEHENRIKSEN Banana Bright+ Vitamin C Brightening Eye Crème (originally $44, now $22)

Yves Saint Laurent Black Opium Le Parfum (originally $115, now $57.50)

Fresh Rose Deep Hydration Facial Toner (originally $48, now $24)

Color Wow Travel Size Dream Coat Supernatural Spray (originally $12, now $6)

Benefit Cosmetics WANDERful World Silky-Soft Powder Blush (originally $32, now $16)

Tarte Tartelette XL Tubing Mascara (originally $27, now $13.50)

Sunday Riley Mini A+ High-Dose Retinoid Serum (originally $43, now $21.50)

September 8

FENTY BEAUTY by Rihanna Icon Velvet Liquid Lipstick (originally $29, now $14.50)

It’s A 10 Miracle Hair Mask Conditioning Treatment (originally $36, now $18)

Kiehl’s Since 1851 Truly Targeted Acne-Clearing Solution with Salicylic Acid (originally $30, now $15)

First Aid Beauty Ultra Repair Cream (originally $60, now $30)

Urban Decay Cosmetics Original Eyeshadow Primer Potion (originally $28, now $14)

Urban Decay Cosmetics 24/7 Eyeshadow (originally $22, now $11)

Peace Out 2% Salicylic Acid Early Stage Acne Dots (originally $19, now $9.50)

September 9

Erborian CC Cream SPF 25 (originally $46, now $23)

Origins Checks and Balances Frothy Face Wash (originally $29, now $14.50)

KVD Beauty Good Apple Blush Balm Duo (originally $34, now $17)

Klairs Supple Preparation Unscented Toner (originally $22, now $11)

September 10

Redken Deep Clean Dry Shampoo (originally $27, now $13.50)

Anastasia Beverly Hills Lash Sculpt Lengthening & Volumizing Mascara (originally $26, now $13)

Stila One Step Correct Brightening & Correcting Primer (originally $36, now $18)

Peter Thomas Roth Instant FIRMx Temporary Face Tightener (originally $49, now $24.50)

UNITE Hair 7SECONDS Detangler (originally $38, now $19)

September 11

Kylie Cosmetics High Gloss (originally $18, now $9)

Too Faced Lip Injection Extreme Lip Shaper Plumping Lip Liner (originally $23, now $12)

TAN-LUXE THE FACE - Illuminating Self-Tan Drops (originally $50, now $25)

Kiehl's Since 1851 Ultra Facial Oil-Free Gel Cream (originally $39, now $19.50)

September 12

beautyblender Original Beautyblender Makeup Sponge (originally $20, now $10)

Lancôme Teint Idôle Ultra Wear All Over Concealer (originally $29, now $14.50)

Elizabeth Arden Advanced Ceramide Capsules Daily Youth Restoring Serum (originally $56, now $28)

StriVectin Peptight Tightening Neck Serum Roller (originally $79, now $39.50)

Biolage Ultra Hydra Source Deep Treatment Mask (originally $30, now $15)

Ulta 21 Days of Beauty Products Week 3: September 13 to September 19

September 13

Dermalogica PreCleanse Cleansing Oil (originally $49, now $24.50)

Dermalogica Daily Superfoliant Exfoliator (originally $66, now $33)

MAC Studio Radiance Serum Powered Foundation (originally $46, now $23)

PATTERN Styling Cream (originally $28, now $14)

MAC Fix+ Stay Over Alcohol-Free 16HR Setting Spray (originally $38, now $19)

Benefit Cosmetics Precisely, My Brow Pencil Waterproof Eyebrow Definer (originally $26, now $13)

September 14

IT Cosmetics CC+ Cream Illumination SPF 50+ (originally $47, now $23.50)

NARS Laguna Bronzer Powder (originally $40, now $20)

OUAI Hair Treatment Masque (originally $38, now $19)

Buxom Plump Shot Lip Serum (originally $29, now $14.50)

Anastasia Beverly Hills Ombre Effect Long Wearing Brow Powder Duo (originally $23, now $11.50)

September 15

Lancôme Rénergie H.P.N. 300-Peptide Anti-Aging Cream SPF 25 (originally $97, now $48.50)

Tarte Amazonian Clay 16-Hour Full Coverage Foundation (originally $42, now $21)

FENTY BEAUTY by Rihanna Pro Filt'r Instant Retouch Setting Powder (originally $36, now $18)

Urban Decay Cosmetics Vice Hydrating Lipstick (originally $21, now $10.50)

LolaVie Glossing Detangler (originally $26, now $13)

September 16

belief Moisturizing Eye Bomb Eye Cream (originally $48, now $24)

September 17

Peter Thomas Roth Potent-C Vitamin C Power Serum (originally $105, now $52.50)

Smashbox Halo Sculpt + Glow Face Palette With Vitamin E (originally $45, now $22.50)

KVD Beauty Tattoo Liner Waterproof Liquid Eyeliner (originally $25, now $12.50)

September 18

Bumble and bumble Heat Shield Thermal Protection Hair Mist (originally $36, now $18)

Kylie Cosmetics Lip Oil (originally $25, now $12.50)

IGK First Class Charcoal Detox Dry Shampoo (originally $32, now $16)

Stila Stay All Day Dual-Ended Waterproof Liquid Eyeliner (originally $32, now $16)

Patchology FlashPatch Rejuvenating Eye Gels (originally $15, now $7.50)

Proactiv 3-Step Routine Complete Acne Skin Care Kit (originally $60, now $30)

September 19

Supergoop! Mineral Mattescreen SPF 40 (originally $40, now $20)

MAC Locked Kiss 24HR Lipstick (originally $34, now $17)

Lancôme Monsieur Big Volumizing Mascara (originally $30, now $15)

Clarins Cryo-Flash Instant Lift Effect & Glow Boosting Face Mask (originally $80, now $40)

IT Cosmetics Bye Bye Pores Translucent Loose Setting Powder (originally $32, now $16)

What is Ulta 21 Days of Beauty?

Ulta Beauty's 21 Days of Beauty is a highly anticipated semi-annual event offering daily beauty deals on top brands for 50% off. Each day features new discounts on must-have products, including skincare, makeup, and beauty tools from popular brands like Tarte, IT Cosmetics, and Urban Decay. The event typically spans three weeks, and the deals are available both in-store and online, making it the perfect opportunity to stock up on beauty essentials at a fraction of the price. Keep an eye on the calendar to snag your favorites before they sell out.  

How often is Ulta 21 Days of Beauty?

Ulta Beauty's 21 Days of Beauty event happens twice a year, typically in the spring and fall. This three-week sale offers daily deals with up to 50% off on top beauty brands like Tarte, IT Cosmetics, and Urban Decay. To stay ahead of the game, keep up with E! Insider Shop for curated picks and expert beauty hacks. Don't miss out on this perfect opportunity to stock up on your beauty essentials at unbeatable prices!

What time does Ulta 21 Days of Beauty start every day?

The Ulta Beauty 21 Days of Beauty event features new daily beauty steals starting at 12:00 AM CT each day. To ensure you don’t miss out on these limited-time offers, check the Ulta website or app right at midnight Central Time for the latest deals on top beauty brands and must-have products.

How long are Ulta 21 Days of Beauty steals available?

Ulta Beauty's 21 Days of daily deals are available for just one day—ending at 11:59 PM CT. Don’t wait to snag your favorites, as each day’s deals switch over at 12:00 AM CT to the next day's offers. Act fast to take advantage of these limited-time discounts on top beauty brands and must-have products.

How much is shipping for Ulta 21 Days of Beauty?

During Ulta Beauty's 21 Days of Beauty event, shipping is free with a Beauty Steals purchase if you have Platinum or Diamond status, regardless of the order amount. If you don’t have these status levels, you can still enjoy free shipping on orders over $35. Take advantage of these shipping perks to get your favorite beauty products delivered to your door without extra costs!

Is Ulta 21 Days of Beauty in stores or online?

Ulta Beauty's 21 Days of Beauty event is available both in-store and online, including through the Ulta app. You can shop the daily deals in Ulta stores, on the Ulta website, and via the Ulta app. Be sure to check for exclusive offers available only online and through the app for additional savings on top beauty products and must-have items.

Still shopping for beauty deals? Madison LeCroy's hack will help your makeup last all day and night.