Robocalls? They're so 2010s.

As bothersome automated telemarketing calls decrease across the country, robotexts are the new enemy No. 1 in the phone scam category. But they're so difficult to track that it's tough to know how many are pinging mobile phones, and who's sending them.

"Definitely the trend seems to be an increase in the texts," New York University associate professor of computer science and engineering Damon McCoy said. "Most phones these days have a feature to suppress unknown numbers when they call you. ... Texts are a little bit more persistent."

Robocalls have sharply decreased. Why?

According to the National Do Not Call Registry, about 56,000 fewer robocalls were made in June 2023 than in June 2022.

Senate Majority Leader Charles Schumer and Sen. Kirsten Gillibrand, both New York Democrats, pushed for federal Do Not Call legislation in 2021 that would allow for prison time for knowingly violating the Telephone Consumer Protection Act, and raise fines for falsifying caller identification from $10,000 to $20,000. A similar bill was introduced in the U.S. House this year.

But phone scams aren't going away – they're just changing, associate professor at Saunders College of Business at the Rochester Institute of Technology Rajendran Murthy said.

'Stop scam calls':What the federal government is doing to halt illegal robocalls

Why are robotexts so hard to manage?

The bottom line is, they're hard to track and regulate.

Consumers are more careful about picking up phone calls from unfamiliar numbers, Murthy said, but that doesn't really work the same way with text messages.

And when millions of texts can be sent in the time it takes to make a single phone call, it's difficult to keep data on something so prolific.

Additionally, the current state and federal protections, such as the Telephone Consumer Protection Act and the National Do Not Call Registry, are not designed to keep up, Murthy said, nor do they work well for tackling international scammers.

"If you're based, for example, in Mexico or the Philippines, why do you care?" Murthy said.

This issue also makes enforcement difficult for certain robocalls. Additionally, scammers need to actually be selling something to consumers in order for telemarketing laws to apply.

"The only thing that would stop it is if it became unprofitable," McCoy said.

Have federal efforts helped decrease robocalls and texts?

It's difficult to know.

The Federal Communications Commission adopted a new set of rules in March that require text messages appearing "to come from phone numbers that are unlikely to transmit text messages" to be blocked by mobile wireless providers and requires said providers to maintain a point of contact for customers to report wrongly blocked texts.

"At some point it just turns into this cat and mouse game," McCoy said. "A lot of these operators are operating overseas, so there's very little legally that you can do against them meaningfully and so you're just left with trying to figure out where they're coming from and plug up the hole, so to speak."

How you can fight robocalls and texts

Typically, scammers are trying to induce panic, McCoy said, so it's best to slow down and remain rational.

Do not say anything when you pick up a potential robocall, Murthy said, because the moment you respond, it lets the caller know there's someone linked to the number and the number can then be sold and remarketed in the future.

Additionally, applications like Robokiller and TrueCaller or phone companies can mark incoming calls as scams, Murthy said. Some credit card companies, such as Discover, offer a service where they find your information on "people-search" websites ‒ where consumers' personal information is compiled, published and sold ‒ and assist you in removing it.

Murthy said consumers should still register for the DNC registry and it might be helpful to report calls and texts as spam, not just block them.

You can report texting scam attempts to your wireless service provider by forwarding unwanted texts to 7726 or "SPAM." You can also file a complaint with the FCC or a report to the Federal Trade Commission.

Here are more ways to combat scams, according to the FCC:

• Block unwanted calls
• Don't respond to texts from unknown numbers
• Hang up on phone scammers
• Never share sensitive personal or financial information by text
• Look out for misspellings or texts that originate with an email address
• Think twice before clicking any links in a text message

Emily Barnes is the New York State Team Consumer Advocate Reporter for the USA Today Network. Contact Emily at [email protected] or on Twitter @byemilybarnes.