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Don’t miss out on today’s makeup, hair, and skincare flash deals from Ulta’s 21 Days of Beauty—available for just 24 hours. Grab 50% off on must-have products, including the Olaplex hair treatment recommended by Kyle Richards, Margaret Josephs, Brynn Whitfield, and Ally Brooke.
Also on sale is the Grande Cosmetics eyelash serum, a favorite among Paige DeSorbo, Luann de Lesseps, Lala Kent, and Heather Rae El Moussa. And that's not all—today’s lineup features the Supergoop! Unseen Sunscreen recommended by Shay Mitchell. These flash deals start as low as $7.
Time is running out, so make sure to seize these limited-time Ulta discounts before they’re gone.
Boost your lashes with this travel-sized serum that helps them look longer, thicker, and healthier, perfect for beauty on the go.
Customer Ratings: 4,900+ 5-star Ulta reviews
Shoppers Say: "This is so good! I decided to try this serum because I saw that it's viral on tt, I have been trying it for two weeks and I can tell you that I really see a difference, I have been use it every other night. I can say my lashes look fuller. The serum is very lightweight, it's super easy to use. I am very happy with it."
How to Use: Apply one stroke to each eyelid along your upper lash line, similar to how you would apply liquid eyeliner.
Real Housewives of New York OG Luann de Lesseps said, "GrandeLASH is the best product for lashes and brows. It keeps my brows and eyelashes looking thicker and healthier. One of my favs!"
Vanderpump Rules star Lala Kent explained, "I'm gonna be honest, my eyelashes suck. It makes my lashes longer without making me look like I got punched in the face. I won't name the lash serum that does that. I love the fact that it works and how I get to avoid looking like I got into a fight."
"I use it every single night. GrandeLash Serum. It makes my lashes crazy long. I love it," Dancing With the Stars alum Lindsay Arnold shared.
Summer House star Paige DeSorbo said, "I used to get eyelash extensions all the time. Now, I just use the GrandeLash serum. Being able to rub my eyes every single day without worrying about messing up lash extensions is everything."
"I also like to put on a lash serum, this one is Grandelash-MD. I've used natural kinds. I just started using this one. I put it right at the lash line," Selling Sunset's Heather Rae El Moussa shared.
Transform your hair with this powerful treatment that strengthens and repairs damage, leaving your locks looking healthier and more resilient.
Customer Ratings: 2,700+ 5-star Ulta reviews
Celeb Fans include Kyle Richards, Paige DeSorbo, Ally Brooke, Delilah Hamlin, Margaret Josephs, Kathryn Hahn, Brynn Whitfield, and Olivia Holt.
Shoppers Say: "Game changer. This product helped my hair significantly. After one use I noticed the strength of my hair improved. I had recently added blonde to my brown hair and it felt brittle. This hair mask has made it feel stronger and much easier to brush."
How to Use: Apply to damp hair before shampooing and conditioning. Generously coat from roots to ends, leave for up to 10 minutes, then rinse and follow with shampoo and conditioner. Use once a week or two to three times for damaged hair.
Kyle Richards said, "I highlighted my hair and it got really damaged. People started telling me to use Olaplex. I had never heard of that because I never had damaged hair, to be honest. This is everybody's best kept secret. It's amazing. I use it all the time. This is such an incredible product for repairing damaged hair."
Brynn Whitfield raved, "It helps with damage. I use a lot of heat, so it helps reverse a lot of that damage. I know it's small. Great things can come in small packages."
Margaret Josephs gushed, "I bleach the crap out of this hair. When you're always doing stuff to your hair, there are a lot of different products that people use. I like to use Olaplex because my hair dresser told me it was great. I test out everything. I buy every product under the sun. Olaplex is amazing. It doesn't weigh my hair down, and I have fine hair. This great."
Paige DeSorbo said, "My hair can get really dry, so I use the Olaplex hair mask once a week. I shampoo my hair first though actually before I use it to get rid of the product build-up I may have. It also really affects hair better if it's freshly clean."
Olivia Holt told E!, "We do 8 shows a week so I can't possibly imagine the condition my hair would be in if I was putting heat on it like that for every show. I do love an Olaplex hair mask though a few times a week."
Kathryn Hahn shared, "I love all of their products because my hair is so dry – this has helped bring life back to it."
Ally Brooke explained, "I just went blonde and thanks to Olaplex my hair is so strong and healthy! It is a product that is a life saver to your hair. I recommend this for everyone!"
Achieve full, defined lashes with this mascara that instantly adds volume, length, and curl for a stunning, eye-catching look.
Customer Ratings: 15,700+ 5-star Ulta reviews
Shoppers Say: "This is my #1 mascara! Takes my lashes to a whole new level. The brush is bigger than most mascaras, but it makes my lashes long, full, and beautiful. It's a bit pricey, and I've tried switching to other cheaper mascaras to save money, but they just don't compare to this one."
Shield your skin with this invisible, weightless sunscreen that not only offers broad-spectrum protection but also doubles as a makeup-gripping primer for a flawless finish.
Customer Ratings: 3,000+ 5-star Ulta reviews
Shoppers Say: "Love this product! It goes on clear and feels so weightless on my face."
Celeb Fans: Shay Mitchell, Brynn Whitfield, Dr. Tiffany Moon, Amanda Stanton, and Dylan Barbour.
Shay Mitchell told E!, "I never leave the house without sunscreen so have literally tried them all but lately I have been into the Supergoop Unseen Sunscreen."
Brynn Whitfield said, "I tried on a bunch of different sunscreens and this was my favorite because this was the only one that was so thin it didn't feel like a sunscreen. I don't want to put something on and have it feel icky, white, or pastey."
Dr. Tiffany Moon shared, "Anyone who saw me on Real Housewives of Dallas knows that I am serious about my sun protection. I slather this stuff on myself and my kids anytime we go outside! Always wearing SPF is the best skincare hack!"
Amanda Stanton said, "Sunscreen is huge. I love the SuperGoop sunscreen and my kids do too. It's oil free and goes on smooth. They have a spray too!"
Dylan Barbour advised, "Newsflash: it's extremely hot and sunny in the desert. Put on sunscreen and protect your skin."
Give your lashes a serious boost with this primer that enhances length, volume, and lift for a flawless mascara look that lasts all day.
Shoppers Say: "This mascara primer gives me instant lengthening and volume along with lifting my eyelashes up. It gives me the best results for makeup base with a great volume of lashes."
Refresh and revitalize your hair with this dry shampoo that instantly adds volume and helps create the appearance of thicker, fuller strands.
Shoppers Say: "Perfect for long, thin hair. I have long, thin hair and I use dry shampoo a lot. I have tried Batiste, Redken, Amika, Living Proof - you name it. This is going to be my go to from now on. No major white cast, smells good (like a sligh and faint powdery with real-vanilla), refreshes hair. I was doubtful of the volume claims but to my shock this actually works. I got a compliment on my hair for the first time in a while wearing this. I won't switch brands now."
Wake up to visibly smoother, plumper skin with this overnight oil that tackles wrinkles and redness while you sleep.
Shoppers Say: "I have been using this since December and it has helped my face so much. Dark spots, to fine lines. I know it is pricey, but there is absolutely NOTHING identical to it. My skin loves this oil."
Experience the perfect balance of juicy pear and creamy vanilla that wraps you in a sophisticated and uplifting aura.
Shoppers Say: "The pear scent is so refreshing and nice, prominent enough and not overbearing. Highly recommend because I get many compliments on the scent!"
Key Notes
This compact heated brush makes it a breeze to smooth and straighten your hair wherever you go.
Shoppers Say: "Super easy to use! I dont do well with hair and I wanted something to help me straighten my hair without a straightener per say. I got this and I love it!!!"
Get a smooth, voluminous blowout in just one step with this easy-to-use brush that doubles as a dryer.
Shoppers Say: "RUN DONT WALK!!! This is a 10/10!!! When I tell you this makes styling hair so easy, it does. I can touch up my hair quickly or go from wet to straight with body in under 20 minutes. Cuts drying time in half!!"
Achieve smooth, shiny, frizz-free hair in record time with this salon-worthy blow dryer.
Shoppers Say: "I bought this blow dryer over 4 years ago and still running. I love this dryer. I love the cold shot, the attachments, and it has lasted a long time and I feel I got my $$ worth out of it."
Get your brows and lashes looking flawless with this 2-in-1 tool that's perfect for on-the-go touch-ups.
Shoppers Say: "Finally, a GREAT lash and brow comb! LOVE that it has a metal comb. No more broken or missing teeth in the comb and it cleans easily."
Here’s a sneak peek at the best beauty steals coming up, so you can plan your shopping spree and score some major savings!
August 30
IGK Antisocial Overnight Bond Building Dry Hair Mask (originally $36, now $18)
Peach & Lily Matcha Pudding Antioxidant Cream (originally $43, now 21.50)
MAC Cosmetics M.A.C.ximal Silky Matte Lipstick (originally $25, now 12.50)
L'ange Le Duo 360 Airflow Styler (originally $89, now $44.50)
Kitsch Satin Pillowcase (originally $19-26, now $8-$13)
August 31
Clinique Almost Lipstick in Black Honey (originally $25, now $12.50)
Clarins Total Eye Lift Firming & Smoothing Eye Cream (originally $92, now $46)
Lancôme Teint Idole Ultra Wear 24H Full Coverage Foundation (originally $57, now $28.50)
Philosophy Amazing Grace Eau de Toilette (originally $64, now $32)
Shiseido Benefiance Wrinkle Smoothing Day Cream SPF 23 (originally $72, now $36)
Lancôme La Base Pro Oil-Free Longwear Makeup Primer (originally $45, now $22.50)
BaBylissPRO Nano Titanium Digital Straightening Iron (originally $99.99, now $50)
Madison Reed Radiant Hair Color Kit (originally $30, now $15)
Kenra Professional Platinum Dry Texture Spray 6 (originally $25, now $12.50)
StriVectin Super-C Night Vitamin C Cream (originally $69, now $34.50)
September 3
Kiehl’s Since 1851 Creamy Eye Treatment with Avocado (originally $60, now $30)
St. Tropez Self Tan Purity Bronzing Water Face Mist (originally $33, now $16.50)
Bed Head Hair Wax Stick For Strong Hold (originally $27, now $13.50)
LORAC PRO Contour Palette with Contour Brush (originally $45, now $22.50)
Chi 44 Iron Guard Thermal Protection Spray (originally $18.50, now $9.25)
September 4
Murad Rapid Dark Spot Correcting Serum (originally $83, now $41.50)
Moon The Teeth Whitening Device - At Home Whitening Kit with LED Light (originally $89.99, now $45)
Clinique All About Eyes Eye Cream with Vitamin C (originally $42, now $21)
September 5
Benefit Cosmetics Fan Fest Fanning & Volumizing Mascara (originally $29, now $14.50)
Polite Society Polite Pout Glossy Lip Balm (originally $21, now $10.50)
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation (originally $39, now $19.50)
ICONIC LONDON Radiance Booster Dewy Tinted Moisturizer (originally $39, now $19.50)
ICONIC LONDON Underglow Blurring Subtle Glow Primer (originally $30, now $15)
September 6
Peter Thomas Roth FIRMx Exfoliating Peeling Gel (originally $49, now $24.50)
IT Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm (originally $47, now $23.50)
bareMinerals BAREPRO 16-HR Skin-Perfecting Powder Foundation (originally $42, now $21)
COSRX The 6 Peptide Skin Booster Serum (originally $25, now $12.50)
Tarte Shape Tape Stay Spray Setting Spray (originally $32, now $16)
IT Cosmetics Bye Bye Under Eye Bags Daytime Treatment (originally $42, now $21)
IT Cosmetics Bye Bye Dark Spots Niacinamide Serum (originally $36, now $18)
September 7
Estée Lauder Double Wear Stay-in-Place Foundation (originally $52, now $26)
OLEHENRIKSEN Banana Bright+ Vitamin C Brightening Eye Crème (originally $44, now $22)
Yves Saint Laurent Black Opium Le Parfum (originally $115, now $57.50)
Fresh Rose Deep Hydration Facial Toner (originally $48, now $24)
Color Wow Travel Size Dream Coat Supernatural Spray (originally $12, now $6)
Benefit Cosmetics WANDERful World Silky-Soft Powder Blush (originally $32, now $16)
Tarte Tartelette XL Tubing Mascara (originally $27, now $13.50)
Sunday Riley Mini A+ High-Dose Retinoid Serum (originally $43, now $21.50)
September 8
FENTY BEAUTY by Rihanna Icon Velvet Liquid Lipstick (originally $29, now $14.50)
It’s A 10 Miracle Hair Mask Conditioning Treatment (originally $36, now $18)
Kiehl’s Since 1851 Truly Targeted Acne-Clearing Solution with Salicylic Acid (originally $30, now $15)
First Aid Beauty Ultra Repair Cream (originally $60, now $30)
Urban Decay Cosmetics Original Eyeshadow Primer Potion (originally $28, now $14)
Urban Decay Cosmetics 24/7 Eyeshadow (originally $22, now $11)
Peace Out 2% Salicylic Acid Early Stage Acne Dots (originally $19, now $9.50)
September 9
Erborian CC Cream SPF 25 (originally $46, now $23)
Origins Checks and Balances Frothy Face Wash (originally $29, now $14.50)
KVD Beauty Good Apple Blush Balm Duo (originally $34, now $17)
Klairs Supple Preparation Unscented Toner (originally $22, now $11)
September 10
Redken Deep Clean Dry Shampoo (originally $27, now $13.50)
Anastasia Beverly Hills Lash Sculpt Lengthening & Volumizing Mascara (originally $26, now $13)
Stila One Step Correct Brightening & Correcting Primer (originally $36, now $18)
Peter Thomas Roth Instant FIRMx Temporary Face Tightener (originally $49, now $24.50)
UNITE Hair 7SECONDS Detangler (originally $38, now $19)
September 11
Kylie Cosmetics High Gloss (originally $18, now $9)
Too Faced Lip Injection Extreme Lip Shaper Plumping Lip Liner (originally $23, now $12)
TAN-LUXE THE FACE - Illuminating Self-Tan Drops (originally $50, now $25)
Kiehl's Since 1851 Ultra Facial Oil-Free Gel Cream (originally $39, now $19.50)
September 12
beautyblender Original Beautyblender Makeup Sponge (originally $20, now $10)
Lancôme Teint Idôle Ultra Wear All Over Concealer (originally $29, now $14.50)
Elizabeth Arden Advanced Ceramide Capsules Daily Youth Restoring Serum (originally $56, now $28)
StriVectin Peptight Tightening Neck Serum Roller (originally $79, now $39.50)
Biolage Ultra Hydra Source Deep Treatment Mask (originally $30, now $15)
September 13
Dermalogica PreCleanse Cleansing Oil (originally $49, now $24.50)
Dermalogica Daily Superfoliant Exfoliator (originally $66, now $33)
MAC Studio Radiance Serum Powered Foundation (originally $46, now $23)
PATTERN Styling Cream (originally $28, now $14)
MAC Fix+ Stay Over Alcohol-Free 16HR Setting Spray (originally $38, now $19)
Benefit Cosmetics Precisely, My Brow Pencil Waterproof Eyebrow Definer (originally $26, now $13)
September 14
IT Cosmetics CC+ Cream Illumination SPF 50+ (originally $47, now $23.50)
NARS Laguna Bronzer Powder (originally $40, now $20)
OUAI Hair Treatment Masque (originally $38, now $19)
Buxom Plump Shot Lip Serum (originally $29, now $14.50)
Anastasia Beverly Hills Ombre Effect Long Wearing Brow Powder Duo (originally $23, now $11.50)
September 15
Lancôme Rénergie H.P.N. 300-Peptide Anti-Aging Cream SPF 25 (originally $97, now $48.50)
Tarte Amazonian Clay 16-Hour Full Coverage Foundation (originally $42, now $21)
FENTY BEAUTY by Rihanna Pro Filt'r Instant Retouch Setting Powder (originally $36, now $18)
Urban Decay Cosmetics Vice Hydrating Lipstick (originally $21, now $10.50)
LolaVie Glossing Detangler (originally $26, now $13)
September 16
belief Moisturizing Eye Bomb Eye Cream (originally $48, now $24)
September 17
Peter Thomas Roth Potent-C Vitamin C Power Serum (originally $105, now $52.50)
Smashbox Halo Sculpt + Glow Face Palette With Vitamin E (originally $45, now $22.50)
KVD Beauty Tattoo Liner Waterproof Liquid Eyeliner (originally $25, now $12.50)
September 18
Bumble and bumble Heat Shield Thermal Protection Hair Mist (originally $36, now $18)
Kylie Cosmetics Lip Oil (originally $25, now $12.50)
IGK First Class Charcoal Detox Dry Shampoo (originally $32, now $16)
Stila Stay All Day Dual-Ended Waterproof Liquid Eyeliner (originally $32, now $16)
Patchology FlashPatch Rejuvenating Eye Gels (originally $15, now $7.50)
Proactiv 3-Step Routine Complete Acne Skin Care Kit (originally $60, now $30)
September 19
Supergoop! Mineral Mattescreen SPF 40 (originally $40, now $20)
MAC Locked Kiss 24HR Lipstick (originally $34, now $17)
Lancôme Monsieur Big Volumizing Mascara (originally $30, now $15)
Clarins Cryo-Flash Instant Lift Effect & Glow Boosting Face Mask (originally $80, now $40)
IT Cosmetics Bye Bye Pores Translucent Loose Setting Powder (originally $32, now $16)
Ulta Beauty's 21 Days of Beauty is a highly anticipated semi-annual event offering daily beauty deals on top brands for 50% off. Each day features new discounts on must-have products, including skincare, makeup, and beauty tools from popular brands like Tarte, IT Cosmetics, and Urban Decay. The event typically spans three weeks, and the deals are available both in-store and online, making it the perfect opportunity to stock up on beauty essentials at a fraction of the price. Keep an eye on the calendar to snag your favorites before they sell out.
Ulta Beauty's 21 Days of Beauty event happens twice a year, typically in the spring and fall. This three-week sale offers daily deals with up to 50% off on top beauty brands like Tarte, IT Cosmetics, and Urban Decay. To stay ahead of the game, keep up with E! Insider Shop for curated picks and expert beauty hacks. Don't miss out on this perfect opportunity to stock up on your beauty essentials at unbeatable prices!
The Ulta Beauty 21 Days of Beauty event features new daily beauty steals starting at 12:00 AM CT each day. To ensure you don’t miss out on these limited-time offers, check the Ulta website or app right at midnight Central Time for the latest deals on top beauty brands and must-have products.
Ulta Beauty's 21 Days of daily deals are available for just one day—ending at 11:59 PM CT. Don’t wait to snag your favorites, as each day’s deals switch over at 12:00 AM CT to the next day's offers. Act fast to take advantage of these limited-time discounts on top beauty brands and must-have products.
During Ulta Beauty's 21 Days of Beauty event, shipping is free with a Beauty Steals purchase if you have Platinum or Diamond status, regardless of the order amount. If you don’t have these status levels, you can still enjoy free shipping on orders over $35. Take advantage of these shipping perks to get your favorite beauty products delivered to your door without extra costs!
Ulta Beauty's 21 Days of Beauty event is available both in-store and online, including through the Ulta app. You can shop the daily deals in Ulta stores, on the Ulta website, and via the Ulta app. Be sure to check for exclusive offers available only online and through the app for additional savings on top beauty products and must-have items.
If you're still shopping for beauty products, you'll love these picks from Vanderpump Rules star Lala Kent.
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