Time is running out for customers to get free doughnuts from Krispy Kreme.

The doughnut giant announced last month the revamping of its rewards program with a more generous points system that makes it faster for members to earn and easier to redeem free doughnuts and beverages.

To promote the program, Krispy Kreme is giving all rewards members a free original glazed dozen, including new members who join between April 30 and May 11. Rewards members have also been eligible to receive a dozen consecutive days of deals, including free doughnuts and coffee, beginning April 30 through May 11, the company said in a news release.

Customers can sign up for Krispy Kreme Rewards by downloading the Krispy Kreme app or by visiting www.krispykreme.com/account/create-account and creating a Krispy Kreme Rewards account.

Existing rewards members should use their current rewards credentials to sign into their new account. Earned rewards will transfer to the new program, the company said, and members will receive bonus points for every visit made in the last year to jump-start their progress on the new program.

Free Krispy Kreme:Get a free dozen doughnuts through chain's new rewards program

How does the new Krispy Kreme Rewards program work?

Krispy Kreme Rewards members will now earn 10 points for every $1 spent and points can be redeemed for more items, including single, 3-pack, 6-pack and dozen doughnuts, as well as coffees and hot chocolates, according to a news release from the company.

Rewards members will also get additional exclusive and personalized perks, including a free sweet treat on their birthday, opportunities to try limited-time products for free, and double points for celebrating their anniversary month.

"In the previous version of the rewards program, members would receive a credit for each purchase of a doughnut, dozen doughnuts and coffee – 12 credits being required to redeem one of each specific item for free," Krispy Kreme said in the news release. "In the new Krispy Kreme Rewards, members can apply their points to any reward."

Krispy Kreme Mother's Day doughnuts

Krispy Kreme is celebrating Mother's Day with a new collection of mini doughnuts.

Beginning Monday, May 6 and for a limited time, the company is inviting customers to "share a mini moment with all the special motherly figures in their lives" with the Minis for Mom Collection at participating stores in the U.S.

The collection will be available in a 16-count box that also includes four mini Original Glazed doughnuts. You can get the offering in-shop and for pickup or delivery via Krispy Kreme's app and website. Customers can also get all three of the flavors in a mini 8-pack, delivered fresh daily to select retailers.

The mini-doughnuts will be available in three new flavors, including:

• Mini Strawberry Iced Heart Doughnut: A mini Original Glazed doughnut hand-dipped in strawberry icing and decorated with a white sprinkled heart
• Mini Iced Rose Doughnut: A mini Original Glazed doughnut hand-dipped in bright teal icing and decorated with a buttercream rose
• Mini Chocolate Cookie Crumble Doughnut made with Oreo: A mini Original Glazed doughnut hand-dipped in chocolate icing and crushed Oreo cookies, and decorated with colorful daisy sprinkles and a chocolate buttercream dollop

“You love your mom, and your mom would love to spend time with you. Our Minis for Mom Collection is a sweet way to create mini moments with your mom this Mother’s Day,” said Dave Skena, global chief brand officer for Krispy Kreme.

Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at [email protected].